Logo

We developed the Korean logo and symbol 'Yum' based on the basic logo that looks delightful as it changes its appetite. We built a morphological narrative using the mouth shape of the existing logo. The slogan has a strong curvature to express the dynamism of diving.

Typeface

We use 3 types of Korean fonts and 2 types of English fonts.

Depending on usage, it is used as an impression font, impact font, or body font.

Impression font

It is a font that represents the brand's identity.

It is used to convey the impression and emotion of the brand.

Impact font

It serves to assist the impression font.

It is used to deliver accurate information.

Body font

It is the most widely used font throughout brand design.

Color

The journey of Dive

From the waves of the sandy beach during the vacation to the deep sea: The process of deepening understanding of health was likened to increasingly thick colors.

Line up mark

It is a mark that symbolizes Sweet Balance's three product lineups: Simple, Standard, and Signature.

Symbolic colors for each line-up were used for the top layer. 

Sweet Balance's product lineup offers healthy foods tailored 

to individual tastes and lifestyles.

'The Waves' Magazine

Feburary, April, August, October. 2022. 

The moment when I am the healthiest, the joy of finding my own health. "The Waves" is a magazine of Sweet Balance published during the year 2022. It published a total of four books once a quarter and contains various health-related contents.